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Branding and digital identity

Your brand across every touchpoint, with a consistent visual line that looks professional on any screen.

Branding and digital identity — TropicWEB Solutions

Most businesses don't have a logo problem — they have a consistency problem. The logo on the invoice isn't the one on Instagram, every post uses a different typeface, and the brand color shifts depending on who made the design. Customers don't analyze it, but they perceive it, and they read it as disorder.

Who is this service for?

  • New businesses starting out who want to do it right from day one.
  • Companies that grew fast and now have five different versions of their logo.
  • Brands with a logo made years ago that no longer represents them.
  • Companies about to redesign their site who need the visual base first.

What's included

Logo and symbol

We design or redesign your mark with versions for every use: horizontal, vertical, symbol only, positive and negative, color and single ink. Delivered in vector so it works on a card or a banner.

Brand guidelines

The document that keeps your identity from drifting: color palette with exact codes, typefaces with weights, minimum sizes, clear space and correct and incorrect usage examples.

Social templates

Posts, stories, covers and ads already designed and editable. Your team swaps the text and photo, and everything still looks like your brand.

Digital stationery

Email signatures with links, digital business cards, custom QR codes and presentation templates for proposals and meetings.

Applied to your site

We carry the identity into the website with a real design system: same colors, same typography, same criteria in every component.

How we work

  1. 1

    Brand diagnosis

    We review what you have, who you speak to and how your competitors look.

  2. 2

    Proposals

    We present distinct visual routes, not variations of one idea.

  3. 3

    Refinement

    We pick a direction and work it in detail with you.

  4. 4

    Handoff

    Source files, brand guidelines and ready-to-use templates.

Frequently asked questions

How many logo proposals are included?

We present three distinct conceptual routes and fully develop the one you choose, with revision rounds included.

Do I get editable files?

Yes. Vectors in AI and SVG, plus PNG and JPG in all sizes. They're yours.

Do you do branding without a website?

Yes. It's a standalone service, though it makes more sense when applied to a site afterward.

Do you register the trademark?

No, an intellectual property attorney does that. We provide everything needed for the filing.

Let's talk about your project

Free initial consultation. We'll tell you what you need, what it costs and how long it takes — no strings attached.

👋 Hi! Tell us about your project, no strings attached